Social Factors and the Adoption of Electronic Grocery Systems (EGS) – The Australian Experience
نویسندگان
چکیده
This study looks at the role that social factors play in a consumer’s decision to purchase goods or services online. Of particular consideration to this research is the Australian electronic grocery shopping (EGS) industry. Social factors have been found to play a part in technology adoption studies. This research looks at EGS as a technological innovation, and attempts to assess the priorities of the potential market of consumers and the importance of social factors in their adoption decisions.
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Analysis of Expectations of Electronic Grocery Shopping for Potential Customer Segments
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